Case Studies

We’ve pulled together examples of effective digital campaigns from across the industry to help you supercharge your digital advertising. Filter by objective, format and sector to find the work most relevant to you.

Show me
Sector
All Sectors
Objective
All Objectives
Format
All Formats
Filters
Close
high street
Ashburton Business Forum

How Ashburton Business Forum drove local regeneration through digital promotion

Sector
Objective
Kitchen sink
South East Water

How South East Water used hyper-local digital content to drive engagement

Sector
Objective
candle
Yankee Candle

Driving gifting sales through seasonal targeting for Yankee Candle

Sector
Objective
an orchard
Thatchers Cider Company Ltd

Testing Meta to support a new product launch for Thatchers Cider

Sector
Objective
a row of trainers
The Sole Supplier

How testing video ads cut costs & drove clicks for The Sole Supplier

Sector
Objective
a woman drinking a green juice
PRESS Healthfoods

How PRESS Healthfoods leveraged AI-powered creative to boost conversions

Sector
Objective
woman playing games on her phone
Perform

Full-funnel digital campaign drives trial bookings & long-term growth

Objective
cat eating food
IPN – Pet

Driving brand share & loyalty via retail media for Harringtons & Butcher's pet food

Sector
Objective
someone spraying perfume whilst looking in the mirror
Elida Beauty

Boosting Impulse's online & in-store sales through tactical digital media

Sector
Objective

IAB UK Chatbot

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Sign Up Log In

Are you sure you want to clear your chat history?

No
IAB chatbot icon